Journal articles

Phillips, Megan, Sommer Kapitan & Elaine Rush (2024). “From the store to the kitchen: Herbal scents drive wholesome food choice,” Journal of Retailing and Consumer Services, 81, November 103959.

Vredenburg, Jessica, Sommer Kapitan & Sharon Jang (2024). “Service Mega-Disruptions: A Conceptual Model and Research Agenda,” Journal of Services Marketing, 38 (1), 131-144.

Munro, Penny, Sommer Kapitan & Ben Wooliscroft (2023). “The sustainable attitude-behaviour gap dynamic when shopping at the supermarket: A systematic literature review and framework for future research.” Journal of Cleaner Production.

Xu, Yujun, Sommer Kapitan & Megan Phillips (2023). “The commercial impact of live streaming: A systematic literature review and research agenda,” International Journal of Consumer Studies.

Kapitan, Sommer, Joya A. Kemper, Jessica Vredenburg & Amanda Spry (2022). “Strategic B2B brand activism: Building conscientious purpose for social impact.” Industrial Marketing Management, 107, 14-28.

Pala, Erol, Sommer Kapitan & Patrick van Esch (2022), “Simulated satiation through reality-enhancing technology,” Psychology & Marketing, 39 (3), 483-494.

Kapitan, Sommer, Patrick van Esch, Vrinda Soma & Jan Kietzmann (2022), “Influencer Marketing and Authenticity in Content Creation,” Australasian Marketing Journal, 30 (4), 342-351.

Kapitan, Sommer, Sarah Mittal, Jill M. Sundie & Daniel J. Beal (2021), “What a great deal… I need that! Updating need drives frugal consumers’ responses to deep discounts,” Journal of Business Research, 134, 467-479.

Vredenburg, Jessica, Sommer Kapitan, Amanda Spry and Joya A. Kemper (2020), “ Brands taking a stand: Authentic activism or woke washing?” Journal of Public Policy & Marketing, 39 (4), 444-460.

Kapitan, Sommer, Ann-Marie Kennedy, and Nicole Berth (2019), "Sustainably superior versus greenwasher: A scale measure of B2B sustainability positioning," Industrial Marketing Management, 76, 84-97.

Kapitan, Sommer, Spencer M. Ross and David H. Silvera (2019), "Small-Dollar Credit Lending: The Effect of Financial Burden on Personal Asset Misvaluation," Journal of Consumer Affairs, 53 (3), 946-974.

Mittal, Sarah E., Sommer Kapitan, and David H. Silvera (2019), “Go big or go home: Risk seeking for experiential choices,” Journal of Consumer Behaviour, 18, 97-108.

Ross, Spencer M. and Sommer Kapitan (2018), "Balancing Self/Collective Interest: Equity Theory for Prosocial Consumption," European Journal of Marketing, 52 (3/4), 528-549.

Yap, Sheau-Fen and Sommer Kapitan (2017), “Consumption Coping and Life Transitions: An Integrative Review,” Australasian Marketing Journal, 25 (3), p. 194-205.

Kennedy, Ann-Marie, Sommer Kapitan, Neha Bejaj, Angelina Bakonyi and Sean Sands (2017). “Uncovering wicked problems’ system structure: Seeing the forest for the trees,” Journal of Social Marketing, 7 (1).

Kapitan, Sommer and David H. Silvera (2016), “From digital media influencers to celebrity endorsers: Attributions drive endorser effectiveness,” Marketing Letters, 27, p. 553-567.

Kennedy, Ann-Marie, Sommer Kapitan and Samuel Soo, (2016), “Eco-warriors: Shifting sustainable retail strategy via authentic retail brand image,” Australasian Marketing Journal, 24 (2), 125-134.

Kapitan, Sommer and Rajesh Bhargave (2013). “Navigating Residue Sensitivity In the Used Goods Marketplace,” Psychology & Marketing, 30 (4), 305-317.

Phipps, Marcus, Lucie K. Ozanne, Michael Luchs, Saroja Subrahmanyan, Sommer Kapitan, Jesse R. Catlin, Roland Gau, Rebecca Walker Naylor, Randall L. Rose, Bonnie Simpson, and S. Todd Weaver (2013), “Understanding the Inherent Complexity of Sustainable Consumption: A Social Cognitive Theory Approach,” Journal of Business Research, 66 (8), 1227-1234.

Luchs, Michael M., Rebecca Walker Naylor, Randall L. Rose, Jesse Catlin, Roland Gau, Sommer Kapitan, Jenny Mish, Lucie K. Ozanne, Marcus Phipps, Bonnie Simpson, Saroja Subrahmanyan, and S. Todd Weaver (2011), “Toward a Sustainable Marketplace: Expanding Options and Benefits for Consumers,” Journal of Research for Consumers, 19.

Books & book chapters

Kapitan, Sommer (2023). “Outrage and activism,” Chapter 10 in Beyond the Dark Arts: Emerging Issues in Social Responsibility and Ethics in Marketing and Communication, Eds. Brennan, L., Chorazy, E., Jackson, M., Kubacki, K. & Parker, L., pages 191-208.

Kapitan, Sommer (2022). “Credibility vs. transparency in green marketing.” Chapter 14 in The Routledge Companion to Marketing and Society, Eds. Kubacki, K., Parker, L., Domegan, C., & Brennan, L., pages 223-237.

Kennedy, Ann-Marie and Kapitan, Sommer (2022). “Sustainability marketing and the environmental impact of marketing.” Chapter 13 in The Routledge Companion to Marketing and Society, Eds. Kubacki, K., Parker, L., Domegan, C., & Brennan, L., pages 207-222.

Kennedy, Ann-Marie and Kapitan, Sommer (2022). “Marketing ethics, ethical consumption, and ethical lapses.” Chapter 16 in APA Handbook of Consumer Psychology, Eds L. R. Kahle, T. M. Lowrey, & J. Huber, pages 393-412.

Kapitan, Sommer (2019). “Macro social marketing as a tool to increase the share of renewable energy in developing island nations.” Chapter 3 in Macro-Social Marketing Insights: Systems Thinking for Wicked Problems, Ed. Kennedy A.M., Taylor & Francis.

Kapitan, Sommer. “Case study 2.1: Inspired Marketing,” (2018). Marketing 2nd Ed., McGraw Hill Education, Grewal, Levy, Matthews, Harrigan, Buci and Kopanidis. Sydney. 43-44.

Kapitan, Sommer. “Case study 7.1: Fresh Research,” (2018). Marketing 2nd Ed., McGraw Hill Education, Grewal, Levy, Matthews, Harrigan, Buci and Kopanidis. Sydney. 223-224.

Kennedy, A.,  Kapitan, S., Bajaj, N., Bakonyi, A. and Sands, S. (2017), “Fast Fashion, a Wicked Problem for Macro-Social Marketing” in Hastings, G. and Domegan, C. (Eds) Social Marketing, Rebels with a Cause, 3rd edition, Routledge, UK.

Kapitan, Sommer and Ann-Marie Kennedy (2015), “Achieve Sustainable Superiority by Communicating Green Practices and Ideals,” in Arenstein, S. (ed), The Book of CSR & Green PR: Strategies & Tactics, PR News Press: Rockville, MD, 146-149.

Kapitan, Sommer, Rajesh Bhargave, Kristin Trask, Jill M. Sundie and David H. Silvera (2013). “Product End-of-Life Decisions.” Communicating Sustainability for the Green Economy. Ed. Lynn Khale. Armonk, NY: M.E. Sharpe, p. 56-71.