I dig my job.
As a marketing scholar, I get to ask how we can use the amoral tools of marketing to move people. What makes marketing effective? How can we better protect consumers against the onslaught of a new marketing message every 2.7 seconds? And… how can we use marketing to build social good?
I teach students, train student researchers, collect data and analyze studies, publish meaningful research, work with media to translate the science of what we do, and work with industry to maximize their power to move people. Whew! Did I mention I dig my job?
My academic home.
Auckland University of Technology is home. We value teaching as much as research, and we complement both with a high level of industry involvement that means my work delivers on current industry needs.
AUT is also the centre of the universe for me (though it’s far from the rest of the world in Auckland, New Zealand). The campus is 5 minutes from the waterfront, 20 minutes from East Coast beaches, and 40 minutes from West Coast beaches and the Waitakere mountain ranges.
My collaborators rule
Research partners
Spencer is an associate professor at University of Massachusetts Lowell. Here’s his take:
Dr Jessica Vredenburg
Dr Joya Kemper
Joya is a senior lecturer at the University of Canterbury. She is passionate about environmental and social issues in consumption and production and specialises in healthy and sustainable consumption, the circular economy and behavior change.
View our collaborations here, here, here, here, here and here.
PhD candidates
Erol Pala
Erol is a PhD student in the marketing department at Auckland University of Technology. His main research interests are digital marketing, social media and consumer behaviour.
View our collaborations here.
Yujun Xu (Jojo)
Jojo is a PhD student in the marketing department at Auckland University of Technology. She is interested in influencer marketing, social media, and endorsement advertising.
View our collaborations here.
Penny Munro
Penny is a PhD student at Aukcland University of Technology. Penny is interested in the effects (or not) of the science around climate change and sustainability on everyday grocery household shoppers. Penny has an extensive commercial background in fmcg consumer marketing, media and consumer research previously working for such organisations as Nielsen, Fairfax, Douwe Egberts, Gillette, and Glaxo SmithKline.
View our collaborations here.
Industry partners
MD of Comexposium – ANZ and SEA, Ryf Quail’s career spans more than 20 years across publishing, media, marketing, data, tech and digital.
We collaborate on ad:tech auckland and the iMedia Brand Summit. Ryf has also guest lectured in my classes and mentors final-year undergraduate students here at AUT.
Jane is a core advisee to the AUT marketing department and my own advanced marketing strategy course. We also collaborate on ad:tech auckland, and Jane mentors final-year undergraduate students in marketing here at AUT.
Jake is an experienced executive and senior marketer with a strong track record in managing, building, and leading major B2C and B2B businesses. Jake has had a strong focus on digital in a series of increasingly senior positions.
He is a lover of digital, design, and human connection. Jake has worked across music, media, fashion, retail, fast-food, and fitness industries (and beer). He has held senior roles in marketing and general management at Stuff as the Head of Neighbourly, Burger King, Beachbody, McDonald's and Les Mills International and also founded the cutting edge retail business, the Coolstore.
Jake is a core advisee to the AUT marketing department and to my own advanced marketing strategy course. He mentors final-year undergraduates students in marketing here at AUT.